Sun Awareness Week: Why SPF Should Be a Core Part of Your Clinic Retail Strategy

SPF is no longer an optional add-on. It is one of the most important retail categories for clinics and skincare professionals, particularly for protecting skin after professional treatments and supporting long-term skin health.

The challenge is that many clinics are still recommending mainstream brands, only for patients to purchase their SPF elsewhere online or on the high street.

Your patients should be getting their SPF directly from you.

At 5 Squirrels, Protect 50 has become one of our longest-standing and most popular formulations because it delivers exactly what patients want from a modern SPF:

• lightweight texture

• broad spectrum SPF 50 protection

• no heavy or greasy finish

• a natural universal tint to help avoid white cast

• easy daily wear under makeup

  
  

Unlike traditional SPF products that can feel thick or difficult to apply, Protect 50 feels more like premium skincare, making patients far more likely to wear it consistently.

Alongside Protect 50, we have also introduced Protect 50 Drops, designed specifically for modern lifestyles and on-the-go reapplication. The silky, lightweight drops deliver the same high-level broad spectrum UVA and UVB protection in a convenient, breathable format that patients can easily keep in their handbag, gym bag or car for SPF top-ups throughout the day.

Enriched with Vitamin E and Hydrolysed Jojoba Esters, Protect 50 Drops help support the skin barrier whilst delivering:

• SPF 50+ protection

• lightweight, non-greasy wear

• antioxidant support

• long-lasting hydration

• superior transparency on application

  
  

For clinics, SPF is one of the strongest retail opportunities because it supports:

• daily use

• repeat purchasing

• post-treatment protection

• long-term patient loyalty

  
  

Most importantly, offering your own clinic-branded SPF helps keep retail revenue within your business rather than sending patients online to buy elsewhere.

As patient awareness around SPF continues to grow, clinics that offer elegant, medical-grade SPF products under their own brand are perfectly positioned to build stronger retail relationships and recurring revenue.

Get in touch if you would like to add Protect 50 or Protect 50 Drops to your range.