Meet Restore: Everything You Need to Know About Our New Bakuchiol Eye Cream
Skincare for the eye area is big business
Eye creams occupy a significant space in premium skincare. Look at the shelves of luxury retailers and you'll find dedicated eye products from brands including Augustinus Bader, La Mer, Dr Barbara Sturm and SkinCeuticals, with 15ml eye products selling from around £85 to well over £200.
That tells us something important: clients are prepared to invest in targeted products for the eye area.
For a clinic with its own skincare brand, that represents a genuine commercial opportunity. You already have the relationship, the expertise and the professional credibility. The question is whether your own-brand range has high-quality products for the delicate eye area that your team can confidently recommend alongside the treatments you provide.
That's where Restore comes in.
Meet Restore
Restore is our new 15ml Bakuchiol Eye Cream, formulated with 0.5% Bakuchiol, Ceramide NP and Allantoin.
It has been developed specifically for the delicate eye contour, with a focus on the appearance of fine lines, skin texture and hydration.
But Restore isn't simply about adding another product to your range. It gives you another eye-care proposition to offer your clients, built around one of the most interesting ingredients in modern anti-ageing skincare.
And because it is manufactured by 5 Squirrels, you can offer it as part of Your Signature Range rather than sending your clients to buy their eye cream from somebody else.
Why Bakuchiol?
The hero of the formula is 0.5% Bakuchiol.
Bakuchiol has become particularly interesting because of its association with retinol-like cosmetic benefits, including improvements in the appearance of wrinkles and skin texture. Published research comparing 0.5% Bakuchiol with 0.5% retinol found improvements in wrinkles and hyperpigmentation with both ingredients, with less scaling and stinging reported in the Bakuchiol group.
That gives your team a very straightforward ingredient story to communicate.
Restore isn't a retinol product. Instead, Bakuchiol gives you an alternative way into the anti-ageing conversation, particularly for clients who are interested in a targeted eye product but may prefer a different active-ingredient proposition.
What else is in Restore?
The formula is focused around three key ingredients.
0.5% Bakuchiol is the hero active and gives Restore its distinctive anti-ageing ingredient story.
Ceramide NP supports the skin barrier and helps maintain hydration, making it particularly relevant to the needs of the delicate eye area.
Allantoin is included for its skin-soothing and conditioning properties, helping to create a formula that feels comfortable as part of a daily eye-care routine.
The result is a product that is easy for you and your team to understand and easy for them to explain to clients.
What does the clinical evidence tell us?
The ingredient evidence behind 0.5% Bakuchiol is particularly interesting.
Published research has reported a 20% reduction in wrinkle depth and a 21% reduction in skin roughness following use of 0.5% Bakuchiol. Supporting evidence also includes improvements in hydration and inhibition of elastase activity.
For a skincare professional, that gives you something valuable: a product with an ingredient story that isn't based purely on marketing language. There is scientific research behind the hero ingredient that your team can explore and communicate appropriately.
Download the clinical evidence to find out more: RESTORE CLINICAL EVIDENCE
And what did skincare professionals think when they tried it?
We didn't want Restore to look good on paper and stop there.
Before launch, we put the product in front of a panel of skincare professionals and asked them what they thought.
The feedback was particularly positive around the things that matter when a product becomes part of a client's everyday routine: texture, feel, finish and overall experience.
Some of the feedback included:
"I love the texture. It absorbs easily. My clients will love this."
"My eye area felt noticeably smoother and more hydrated."
"Amazing results but it feels so gentle."
That matters because your reputation is attached to every product you put into Your Signature Range.
Your clients don't know — or necessarily care — who manufactured the product. They care whether it works.
That's why quality is non-negotiable for us.
Restore isn't replacing RF. It's the perfect partner.
This is perhaps the most important thing to understand about where Restore sits within your range.
Restore isn't designed to replace RF Eye Lift Gel.
We think the two products complement each other beautifully and, together, can give you a much stronger eye-care proposition.
Think RF in the morning and Restore in the evening.
RF Eye Lift Gel becomes part of the morning routine, while Restore provides a dedicated Bakuchiol-based eye treatment for the evening.
Rather than asking your client to choose between two products, you can introduce the idea of a more complete eye-care routine using both.
That gives your team a much stronger recommendation to make and gives your client a reason to use two products rather than one.
Morning: RF Eye Lift Gel.
Evening: Restore Bakuchiol Eye Cream.
It is a simple way to position the products without suggesting that one is better than the other.
That said, your clients don't have to buy both. While you can position RF Eye Lift Gel in the morning and Restore in the evening as a complementary two-product routine, both products are suitable for use morning and night. So if a client prefers to choose just one, either can be used twice daily as part of their eye-care routine.
How to position Restore in your clinic
The opportunity isn't simply to say, "We've got a new eye cream."
Instead, think about where it fits into the conversations you and your team are already having.
A client concerned about visible signs of ageing may be interested in the Bakuchiol story. Someone already using RF may be interested in adding Restore to their evening routine. Someone who doesn't currently use a dedicated eye product has an obvious opportunity to introduce one.
And because Restore is part of Your Signature Range, the recommendation keeps the retail journey within your clinic.
That's the real commercial opportunity.
You aren't simply selling another 15ml product. You're giving your team another relevant recommendation to make and another opportunity to keep the client's skincare spend within your brand rather than directing them towards one of the mainstream brands selling directly to them.
Restore gives you another dedicated eye-care product with a clear proposition. It can stand alone for clients looking specifically for a Bakuchiol eye cream, or it can work alongside RF as part of a morning-and-evening eye-care routine.
That means more choice for your clients, more options for your team and another opportunity to build your own brand rather than sending your patients elsewhere.
Ready to add Restore?
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If you're looking for a new product to add to your Signature Range, speak to your 5 Squirrels Account Manager about Restore, request a sample or add Restore to your range.
Your clients are already buying skincare products for the eye area. Give them the option to buy it from you.
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