Ingredient Spotlight : Vitamin C

What is Vitamin C?

Vitamin C, also known as ascorbic acid or ascorbate, is a vitamin found in several foods and is often sold as a dietary supplement or used in skincare. Vitamin C is an essential nutrient for the repair of tissue and the enzymatic production of certain neurotransmitters. It is also used in skincare due to its anti-ageing benefits, vitamin c is a powerful antioxidant, protecting the skin from free radicals and toxins in the environment, which can lead to the breakdown of collagen, encouraging wrinkles and skin laxity.

Free radicals are essentially molecules of singular oxygen which can cause a lot of damage to proteins such as collagen and blood vessels and these can cause the skin to age. They are in high concentration in our bodies if we live in polluted areas, drink alcohol or smoke tobacco.

We cannot store Vitamin C in our bodies and do not produce it, so we must get it from our diet or apply it topically in skincare. Fortunately, it is readily absorbed in the skin and we can absorb more Vitamin C when applied topically as opposed to in dietary supplements.

What are the benefits of Vitamin C?

  • Brightens and evens out skin tone

  • Reduces pigmentation

  • Shields skin from the visible impact of pollution

  • Improves hydration

How does Vitamin C work?

When exposed to UV light the skin generates reactive oxygen species (ROS). These reactive oxygen species have a potential to start chain reactions that damage the cells, their DNA, and the cell membrane and cellular proteins, including collagen. Vitamin C is an ROS scavenger and mops up reactive oxygen species from the skin's surface, preventing them from causing damage to the skin. This prevents the skin from damage caused by environmental toxins, and stops the breakdown of collagen, giving the skin and more full and brighter complexion.

Which products in Your Signature Range contain Vitamin C?

C-10 – Professional Strength Vitamin C Serum

10% L-ascorbic Acid

Our advanced signature C-10 serum uses scientific and evidence based formulas, offering daily antioxidant protection. C-10 contains stabilized L-ascorbic acid – a form of Vitamin C which is easily and quickly absorbed by the skin for greater potency. Apply daily to cleansed skin before applying SPF or makeup, gently massage until fully absorbed. For external use only.

C20– Maximum Strength Vitamin C Serum

20% L-ascorbic Acid

Clinically proven L-ascorbic acid at its peak concentration of anti-oxidant activity, which is quickly absorbed to remove free radicals to prevent skin damage, helping to brighten skin and maintain a youthful appearance. This formulation is supported with vitamin E and ferulic acid to create this light, effective day serum. Apply to clean skin on face and neck as required. Products containing more than 20% Vitamin C do not have any additional clinical benefits as this makes its half-life shorter.

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