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24 Jul 2019

When starting out many clinics overlook the importance of the retail experience for their patients and focus, quite rightly, on the treatment rooms and the clinical aspects of the services they offer.

However, as the business expands, and patient numbers grow many patients can be encouraged to visit the clinic on a more frequent basis for skincare requirements as opposed to visiting for treatments only.

This can have a significant impact on the patient’s aesthetic outcome, number of patient touch points, the patients net value and also can become a major source of revenue and profit for the clinic.

It is therefore worthwhile re-evaluating your clinics retail space to...

7 Apr 2016

Snapchat

 

Now onto Snapchat, this is an application that allows users to share content for a small amount of time; once the ‘snap’ has been displayed it disappears forever. Doesn't sound ideal to market with, right? Wrong!  It’s a great way to interact with your client base! They have a feature called ‘stories’ which is a way to keep your content viewable for an extended period of time (such as a day). This is a great way to keep your younger clients ‘in the loop’ about what is going on in your clinic and what you can offer to them! I recommend Snapchat highly for younger customers due to the amount of time it takes to view a snap, it is very quick and requires lit...

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