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16 Sep 2019

Your brand’s colours can tell more than you can imagine about your business. The psychology of colour says every colour elicits a different response from customers, the right colour for your brand can establish trust and familiarity, where a products colour can heavily influence a customer’s purchasing decision.

This all means that the right choice of colour will not only help build your brand, but it can also affect your total sales. But how do colours affect us and what does that mean for your brand? Here’s an overview of each colour and what it represents.

Applying Colour Psychology To Your Skincare Range

It’s useful to understand the psychology of each colour whe...

13 Aug 2019

Rebranding is the creation of a new look and identity for your brand, products or company. It may encompass a complete change of name, design and marketing or can be as simple as a slight change in logo design or colour. Either way, even minor changes can breathe new life into a business.

It is always worth remembering that a brand is the promise made to a customer about the product or service on offer, keeping this promise provides brand equity. Redesigning a logo is more focussed on appearing contemporary or intending to maintain relevance or attracting a new audience.

Whether or not you are considering a rebrand, there are a number of reasons why it could be just...

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