Why investing in your brand equity in the ever commoditising aesthetic market is so important.
The current UK medical aesthetics market place is awash with treatment options for patients. Pop-up clinics, discounters, GP surgeries, dental practices, chiropodists, dermatologists, beauty salons, national chains, department stores, Botox parties, hen packages, treatment at your home & treatment at my home are just some of the options available.
With the huge influx of healthcare practitioners and less qualified individuals developing their skills and starting new businesses in medical aesthetics, we may now be at a pivotal point in the market place when supply begins to...
Did you know that patients attending an aesthetic clinic spend an average of £60 per month on topical cosmetic products?
Did you know 80% of these sales are made online or on the High St?
Did you know the industry average is only 5% retail to treatment ratio yet 5 Squirrels customers can easily achieve 25% using our winning business support tools.
This means that patients attending your clinic maybe buying inappropriate or sub therapeutic products from unqualified outlets in an attempt to achieve the cosmetic outcomes they require. We discussed the reasons why some retail and service offerings in clinic maybe intimidating or unattractive to patients in our previous b...
Vitamin C, also known as ascorbic acid or ascorbate, is a vitamin found in several foods and is often sold as a dietary supplement or used in skincare. Vitamin C is an essential nutrient for the repair of tissue and the enzymatic production of certain neurotransmitters. It is also used in skincare due to its anti-ageing benefits, vitamin c is a powerful antioxidant, protecting the skin from free radicals and toxins in the environment, which can lead to the breakdown of collagen, encouraging wrinkles and skin laxity.
Free radicals are essentially molecules of singular oxygen which can cause a lot of damage to proteins such as collagen and blood ve...
Azelaic acid is a dicarboxylic acid, it is naturally derived from grains, and is a white powder in its natural form. Azelaic acid is produced by a yeast known as Malassezia furfur, which naturally lives on the skins surface. It is an antioxidant and anti-inflammatory so works to reduce rosacea and acne prone skin. Alongside this azelaic acid brightens and lightens the skin.
Hyaluronic acid or sodium hyaluronate is a humectant, it is a hygroscopic ingredient, meaning that it draws moisture in from its surroundings. Hyaluronic acid can retain over 1,000 times its weight in water within the cells of skin, making it a brilliant moisturiser. The average human body contains 15 grams of hyaluronic acid, one third of this gets synthesised on a daily basis; 50% of the remaining is found in connective tissues throughout our bodies, the other 50% can be found in the skin as hyaluronic acid it is a major component of the extracellular matrix. Our naturally occurring levels of hyaluronic acid decrease with age therefore it...
Glutathione is tripeptide composed of 3 amino acids, cysteine, glutamic acid and glycine; these work together as a powerful antioxidant. Glutathione was originally prescribed as an immune boosting drug; however, doctors noticed the skin brightening and lightening effects and it is now also a popular skincare ingredient to help those with an uneven skin tone due to sun damage. Glutathione neutralizes free radicals, boosts the immune system and reduces pigmentation.
Retinol is a type of vitamin A that naturally occurs in the skin, regarded the powerhouse of skincare ingredients. Retinol and retina are very different, but are both classed at retinoids; retinol is an over the counter vitamin A, retina is a prescription only retinoid used to treat more severe acne, arguably 2 of the most popular retina products are Tretinoin and Adapalene. Over the counter retinol products range from 0.1% to 1% retinol, although not all products disclose their concentration sometimes making it difficult to tell the potency.
Once retinol is absorbed and converted to retinoic acid, collagen, elastin and hyaluronic acid levels increa...
Salicylic acid is a beta hydroxy acid (BHA), phenolic compound, meaning that the hydroxy part of the molecule is separated from the acid part by two carbon atoms, instead of one (AHA). It is derived from willow bark, and belongs to the salicylates. Salicylic acid is oil-soluble, therefore it works on and below the skin’s surface, penetrating through the skin’s lipid layers with ease.
What are the benefits?
Unclogs blocked pore, dissolving blackheads and whiteheads
Anti-inflammatory, reduces redness in existing acne
Removes excess oil, preventing further breakouts
How does it work?
Salicylic acid unclogs block pores by breaking a...
Autophagy is the body’s way of removing dead or damaged cells, in order to regenerate healthier, newer cells. ‘Auto’ means self and ‘phage’ means eat, so autophagy literally means ‘self-eating’. It’s like pressing a reset button for your body and skin, the autophagy process recycles parts of dysfunctional cells for cellular repair and removes the rest. Alongside this autophagy promotes cellular survival and adaptation as a response to various stressors and toxins accumulated in our cells. Dr Yoshinori Oshumi received a Nobel Peace Prize in 2016 for his work on autophagy and related genes.
Alpha-arbutin is a synthetic and functional active ingredient for skin lightening. It is a biosynthetic ingredient, derived from bearberry, bearberry extract is broken down to produce hydroquinone, hydroquinone and dextrin (a sugar) reacts with a glycosylating enzyme to produce alpha arbutin. Alpha arbutin is considered a safer, but not less effective than hydroquinone, even at similar or greater concentrations!
What are the benefits?
Evens skin tone
Prevents melanin formation
Reverses existing pigmentation such as freckles, sun damage, age spots or liver spots